For many years I have had a bowl of cereal before bed, nearly always Kellogg’s Frosted Mini-Wheats. That’s probably not the best thing for my girlish figure, but it’s an indulgence I’ve always allowed myself. Until today. Well, not because I’m worried about my waistline. Kellogg’s announced that they will pull all advertising from Breitbart because all 45 million of us who read Breitbart are apparently out of step with their values.
Here’s my letter/e-mail to John Bryant, the CEO of Kellogg’s.
I read about your decision to end your relationship with Breitbart so I wanted to share with you the end of another very long relationship – mine with Kellogg’s Frosted Mini-Wheats. For as long as I can remember, at least 30 years, I have had a bowl of Frosted Mini-Wheats before bed. In my house, we call it “Basketball Cereal.”
Funny story – when my son, who’s now 23, was about 5 years old, Grant Hill was on the Mini-Wheats box soaring high above the rim. So, my son started calling it basketball cereal. The name stuck. I think it embarrasses him now when I call it B-ball cereal. All the more reason to do it! So, it’s not without some sadness and nostalgia that B-ball cereal is now forever banished from my house.
Breitbart has served an important role in our national media, though I don’t always agree with all of their stories. More important, I simply have no interest in politicizing my breakfast cereal (or, more accurately, my before bed snack cereal). It’s regretful that you made such a poor decision that 45 million of us who read Breitbart should stop eating your products, but you’ve left me no choice. Heck, it might even be good for my waistline – there are a few cals in the ol’ B-ball cereal. If you change your mind and decide to focus on what you’re good at (making yummy sugary cereal) and stay out of the realm of things you’re not so good at (politics), please send me an e-mail and I’ll head over to the grocery store and restock on B-ball cereal.
Oh yeah, and this is important enough that I plan to write a blog about it so my readers hopefully make similar decisions!
Yours in yummy little sugary cubes of wheat,